It’s hard to find someone who isn’t using social media in some way, or at the very least isn’t aware of its existence. Companies are becoming wise to this and are starting to utilize social media tools to build their brand, or bring in new customers. If your company does not use any form of social media, it may be time to look into getting your business out there.

Social media, once called a fad, has become the norm and is going to be with us for some time. A large number of companies already have an online presence, and are taking advantage of the benefits that social media can bring. Here are a number of things you can do to get your social media adventures underway.

Be Clear on Social Media It’s important that before you start looking into the different forms of social media that are out there, you are clear on what social media is, and what it isn’t. Social media is a way to meet people, and share content and ideas with them. For companies it’s a form of non-traditional marketing - think of it as soft marketing - it’s not meant to be the place where you flog your products, rather a place to develop interest in your company, so people will want to do business with you. By using social media you can show people who your company is, and connect with them on a more personal level. If you are clear on what social media is from the beginning, there’s a higher chance that you’ll be successful when you develop your online presence.

Before You Launch Into Social Media There are a number of things that your company needs to have either already done, or considered, before you jump in:

• Have a website: It’s a good idea to have a solid website with information about your company, contact information, products and services. Most potential customers will look at your website after looking searching for you online, and before they choose to do business with you, so your website needs to provide the relevant information they are looking for. If you don’t have a website, or feel yours is lacking, it’s easier than ever to get a professional looking site. With a quick search you will be able to find some competent designers.
• Get educated: It will be beneficial to educate yourself on current trends regarding social media. This can be done by simply going to social media websites, taking the free introduction tours and reading blogs related to the sites. Beyond that you should also research your competitors’ websites and Internet presence. Observe what content they have online, and more importantly: what they don’t have. It will also help to connect with and observe industry experts, see what they post online, and note the style and tone they use. This will help provide you with a sound knowledge base from which you can then create a more effective online presence.
• Set goals: As with any step in business, you should have a plan with realistic goals. Aim for results that are achievable for your company. If you’re a small, local IT company that focuses on providing support for banks, don’t expect to have the same massive hype that Microsoft and Apple do. Clearly set objectives and review periodically.
• Develop a focus: In real life, you can’t be all things to all people. The same goes for social media. You need to develop a focus on what type of online content you would like to share. You should aim to create content that your customers will want to share with people.
• Stake a claim: You should to go to the main social media websites - Google+, Facebook, LinkedIn and YouTube - and reserve your personal and business usernames. This is important because it will make you look more professional by having the same username across all sites, and users will be able to find you easier.
• Ask for help if you need it: While some companies make social media sound easy, it can be deceptively hard to master. If you feel lost, or are having a tough time with it, there are knowledgeable consultants out there who are happy to help.

Time to Get Social When you feel you know what direction you will take, it’s time to start developing your online profiles. It can be tough to decide which social media tools to utilize. Unfortunately there is no right answer. Most small businesses follow the crowd, and this means having pages on Facebook and Linkedin. This does not mean that you should join these networks simply because they have the most users. It is recommended that you follow what similar businesses or direct competitors are doing. If they are on one service but not another, do the same to begin with, but be on the lookout for new social media sites, or features being added to existing sites.

One Thing to Not Forget There is one really important thing we can share with businesses thinking of pursuing social media: it isn’t a turnkey operation. You can’t just, “set it and forget it.” To be successful, you need to be active by posting updates, news, and above all interacting with the people who reach out to you. After all, they are your customers. If you do establish your social presence but forget to keep it up to date, you will be the company that’s forgotten.

If you would like help with your social media strategy, please get in touch with us. We’d love to hear from you.

Twitter has become a massively popular social media tool - a way for businesses to get their name out there and provide instant updates on what they are doing. This can go two ways as customers can also interact with, and provide thoughts about your business. At times these reviews or tweets can be a little negative. The unfortunate thing about this is that all people subscribed to the feed will see the negative remarks. Do you know what to do when you get negative tweets?

Traditionally, the general rule regarding complaints was that a disgruntled customer or client will tell up to 20 people when they are unhappy, versus 5 when they are happy. When a complaint is made on Twitter, chances are very high it will be seen by more than 20 people. Complaints on Twitter should be taken seriously, even one complaint could damage your online reputation. Here are a few tips on dealing with this new breed of online customer service.

Ensure Team Alignment If you have more than one person looking over your social media accounts, or someone other than you looking over it, you need to be sure that they are experts on your products and services. This is important because it is them who will be responding to questions and complaints. If you don’t have an FAQ section set up, it is a good idea to establish answers to the most commonly asked questions, as well as answers or responses to any frequent complaints. This will provide you and your employees with a way to quickly handle displeased customers.

Prompt Response is Key Oftentimes, a quick response will go a long way in dampening the complaint. As people, we like to be acknowledged and when it is done promptly, we are more likely to be open. Many complaints are made when people are mad, and as such, the complaints tend not to show the whole picture. If you quickly respond, ask for more information or suggestions on what you can do to help, the complainer will often give you valuable feedback to use. If the complaint is serious, it is a good idea to acknowledge the complaint briefly, and then pursue a private dialogue. The average window to respond is 2-3 hours from the time of the complaint, so try to at least acknowledge the complaint within that time.

Personal Responses go a Long Way As with any response to complaints, it is a good idea to personally respond. If you use a company account, the response or apology will be read as insincere, and potentially make the problem worse. Many people feel valued when they are contacted from the owner’s or manager’s personal company account. In small businesses like yours, it is a good idea that someone at the very top replies. This will make it look like you care.

Word Limits, We Don’t Need No Word Limits The 140 character limit is usually not enough to explain yourself, or conduct damage control. So, don’t limit yourself to just the 140 characters. Use the space to acknowledge the complaint, and ask the person who lodged the complaint for their email so you can help them.

Pick Your Battles Remember one of the most important sayings in business: “You can’t please everyone, all the time.” There will always be people who complain simply because they can. In an ideal world, you would be able to personally address and solve each and every complaint, but chances are high you won’t be able to do that. Use your business sense about the complaints, or have a colleague look at the complaint and debate about what you should do.

With careful responses that are prompt and personal, there is a high chance you will turn the complaint into praise, and not only keep your client, but look good while doing it. If you have any questions about Twitter or any other social media tools, please give us a call.

For employees developing Java applications, there are a number of ways they can go about it. In the past, many had to first develop a framework, then develop the applications around it. This changed when VMWare released the Spring Framework. The Spring Framework was recently updated, read on to learn more.

VMWare recently announced that extensions to its Spring Framework are now compatible with Spring 3.1. This update ensures extensions like Spring Android, Integration, Security, Data and Mobile, etc. play nicely with the latest version of Spring, allowing for developers to more quickly develop business solutions and applications.

Who is VMWare? VMWare was founded in 1998 on the platform of providing virtualization solutions and software to companies of all sizes. The company creates virtualization software to work on Microsoft Windows, Linux and Mac OS X with a focus on shifting businesses onto the cloud, without disturbing existing operations or compromising security.

What is Spring Framework? Spring Framework is a process that allows developers to develop applications that can be integrated with Web services, security, messaging and databases that use Java. The Spring Framework builds a framework for developers to use, so they don’t have to develop one themselves. Therefore, it allows them to focus on creating and deploying Java applications in a number of different environments.

What do the Updates Bring? With Spring 3.1, there are a number of updates to the existing framework. The biggest accomplishment with this update is that all of Spring’s Frameworks are compatible with each other. This allows developers to not worry about developing workarounds, if one part of the framework is out of date. In short, it makes developers more efficient, while giving them the ability to develop Java based applications much faster.

Ever since the computer became a household item, malicious software has been developed, aimed at causing havoc, or worse, stealing information. Businesses and governments have spent untold amounts of money to ensure safety from all sorts of cybercrime, but it is still a rising trend.

A quick Google search for “cybercrime trends” yields over 78 million results, the majority of which are likely to affect large enterprises or governments. While it is beneficial for all businesses to be aware of the major trends, there are a number of threats that will affect small businesses more than others. Here are some current cybercrime trends that SMEs should be aware of.

Mobile Malware Smartphones are becoming ever more popular, and with this popularity has come an exploding number of apps. Malware developers have been picking up on this during the past few years and there have been an expanding number of apps dedicated to attacking your phone or mobile platform. The most common type of malware on mobile devices is spyware, followed by SMS Trojans. SMS Trojans run in the background of some applications, and make international calls or text messages from the developers’ services causing huge phone bills. The final form of malware targets online payment apps on the phone.

One of the main reasons this form of malware has become so popular is due to the openness of some markets, such as the Android Market. The owners of the app markets are working to track down and get rid of the guilty apps on their marketplaces, but you still need to remain vigilant. while installing apps. Look at the developer of the app - how many times has it been downloaded? Maybe double check the app’s integrity online before installing and double check the app on the internet.

Open-Source Malware Kits A common thing malware developers do is write code for malware and then sell it to interested buyers. But a rising trend is that developers are writing malware that is open-source—any person can download and change it. The worrying thing is, many developers of already powerful malware have been releasing open-source versions of their software. This means that there will be an increase in the number of malware attacks out there, as devious developers can easily come up with more elaborate hacks.

Banking Trojans Along with the open-source malware kits, there has been an increase in the number of banking trojans—aimed at stealing account information and passwords. While these trojans have been a threat ever since banks first started offering online banking, they have become popular again as people and businesses are starting to move their online banking onto mobile devices, and the trojan software is easily accessible. This makes mobile banking apps an easy target.

With cybercrime on the increase, now is a good time to review your security, ensure its up to date and remind employees of your mobile device policy. If you don’t have a policy in place, or feel that your security is inadequate, give us a call, we are happy to help you. Remember: with good security and knowledge, there is no reason you should fall victim to cyber theft.

Many companies realize the benefits of virtualizing their systems, and some have even started the process. In the current economies around the world, businesses are looking at ways to save money and streamline processes. A recent report on virtualization found that some organizations achieved investment returns of up to 269%. Read on to learn more.

What is Virtualization? Virtualization is the creation of a virtual computing environment, where one hardware system can run multiple virtual environments. Common types of virtualization include servers, storage devices, or networks. The benefits of virtualization include lower costs, improved IT management, and reduced energy consumption.

The Survey A report published by CDW-G focuses on government organizations in the United Sates. Many SME owners and managers like yourselves are probably asking, “How do study results involving the government help my business?” Well, if you look closer you can see that what the government organizations did can easily be replicated by SMEs, just on a smaller scale.

Results In recent years, many companies have had to tighten their belts due to economic difficulties. Government agencies are no exception. The results of the survey found that agencies and organizations realized investment returns as high as 134 to 269%. The survey found that if IT managers invest in Server Virtualization, Document Management, Storage Virtualization, and Cloud Computing in that order, the returns on Server Virtualization alone can help pay for, if not totally cover the cost of, the other three processes. CDW-G found that on average, the total cost of implementing all four separately is over USD 1.1million, but when implemented in order, the average cost was around USD 400,000.

While it is unlikely that SMEs will see a return on investments of this magnitude, it is highly likely that they will see increased returns if they follow this method of re-investing returns from Server Virtualization into the other three steps. In times of economic stress, this could be a huge boost to your bottom line.

Helpful Recommendations From the results, CDW-G offered some useful recommendations that all businesses can use:

• When budget cuts are needed, first look for ways to increase efficiency without service cuts.
• Review technologies and processes to identify inefficiencies.
• Consider savings and efficiency opportunities in all new solutions.
• Leverage available savings into new projects.

As with any new process, it’s equally important to ensure that you educate the users of the processes and stay on your toes to keep updated.

We all use technology, and many of us are comfortable setting up and using multiple programs, but what happens when a product stops working? Most business owners or managers will be on the phone to support looking for answers, or wading through hundreds of search results for a fix. Does it have to be so hard?

The answer is: No, it does not have to be. Microsoft Office 365 is a good example of a suite of programs with a strong background of troubleshooting and support resource data bases. If you have a question or problem while using Microsoft Office 365, there are a number of ways you can get the problem solved.

• Troubleshooting Tool:  This tool should be the first place you look when you have questions or need support. When you go to the page you will asked four questions and presented with links to solutions based on the answers given.
• Office 365 Community: The community, run by Microsoft, provides information on all aspects of Office 365 with the majority of the information being provided by users of the various products. This community also has information on updates and commonly asked questions. It’s a good idea to check with the community to see if there are any other users who have had the same questions or issues as you.
• Office 365 Technical Blog: If you can’t find answers on the Community page, try looking at the Technical Blog. The blog is run by Microsoft engineers and is a direct link to the developers of the product you are using. Any answers to questions on this blog will often be straight from the source with the answers usually being more on the technical side with lots of explanations or update information.
• Tools and Diagnostic Wiki: This is a wiki article that covers products in the Office 365 suite. Think of this as the umbrella section that covers troubleshooting of all issues, while providing you with links and updates related to troubleshooting. You can search issues based on product plan, specific products, services, and more. If you are having a problem not covered by the other resources, chances are you will find the answer here.

With comprehensive coverage and a number of different places to go to when you have questions or a problem, you should be able to get back on track in no time. Please contact us if you would like to know more about Office 365 or any other Microsoft products.

Hackers have gotten pretty advanced in the past few years, and one of the most complicated hacks talks to you while it goes about its business. There is a new hack targeting businesses with the aim of stealing banking information. Be on the look out as this is one of the most devious hacks yet.

The hack, a variation of the Man-in-the-browser (MITB) hack, is a form of Trojan horse that mainly infects a Web browser and has the ability to change a Web page, insert orders or transactions covertly. The user will not notice any change to the website. This particular hack infects user’s computers with a Shylock malware program, a new form of malware that focuses on bank accounts and financial transactions.

The user goes to a banking website, attempts to log in and is given an error message stating that security checks are being undertaken. After a few minutes a window pops up telling the user that a representative from the bank will be contacting them to go over their account details. A chat window will open up and the “representative”, who is really the hacker, will ask the user for their account information. While the user and hacker are talking, the hacker will log into the account and proceed to go to town, so to speak.

At this time, it seems like the hack is not widespread, but it is spreading, and it is one of the more sophisticated programs out there. To learn more about this or any other security threat that may have you worried, please contact us.

Hey, it's nowhere near the gargantuan status of Facebook or Twitter, but lesser-known Pinterest has a following, and especially if your target market is females, it can be a very versatile and unique online marketing tool – that is, if you use it the right way.

What is Pinterest? In a nutshell, it's something like a social media scrapbook, album, and bulletin board combined. Each interest / theme has its own 'Pinboard' where you put photos, videos, or other media that interest you.

What makes Pinterest unique is its concept, which has been consistently growing in popularity, especially with female audiences. And while Facebook and Twitter are more open to overt advertising, Pinterest takes a more conservative stance. While advertising isn't exactly prohibited, the marketing should definitely be more subtle and more consistent with a personal Pinterest profile. Here are some basic tips that will help you utilize Pinterest to your advantage.

1. Understand your market. The first question you should ask yourself is if Pinterest is something worth your time investment. Since the majority of Pinterest users are female, ask yourself if your products and services appeal to them directly.

2. Invest time. As in many other social networking sites, you need to put a personal and human touch to your Pinterest profile and in the way you interact with your audience. Log in often, update regularly, and respond quickly to any kind of feedback. Let your audience know that you're there.

3. Use other social media to augment Pinterest. Since Pinterest is less known, use your other social media accounts to point people your way in Pinterest, such as Tweeting or updating your Facebook status with your most recent Pinterest profile update.

4. Talk about what you represent. As mentioned earlier, since Pinterest isn't big on overt advertising, you need to market yourself in a different way. Talk about what your brand is all about. What do you represent? What content can you provide that would inspire your audience to share on their own Pinboards? If you're a furniture company, for example, you can try giving some tips on basic interior design and picking the right furniture pieces for spaces, with pictures or videos. What's good about Pinterest is that it challenges you to be more creative, and thus, more appealing to potential clients.

If Pinterest interests you, give us a call so we can discuss how you can maximize this new social media platform for your business.

Disaster: it could be as small as deleting a critical file or as big as the natural disasters that have been striking with more intensity in the past few years. Any way you look at it, disaster will strike eventually, in some form, leaving you with a problem to solve. It’s important to have a plan for when something happens. Do you?

Most companies have at least basic protection from emergencies and disasters in place. The most common forms of protection are insurance, server and computer backup, and basic preparations as required by law. While these protective measures are considered adequate for most companies, there is still a chance a disaster will strike, leaving your company in the lurch.

In the recent months and years an increasing number of occurrences, such as the earthquake in Japan and flooding in Thailand, have caused widespread disruption to businesses. To counter this, two business initiatives have risen to the forefront: Disaster Recovery (DR) and Business Continuity Planning (BCP). In fact, these two terms have become common buzzwords, a quick internet search returns over 53 million hits on business continuity alone. The problem is that many professionals are unclear on what each really is. It’s important to be clear on each topic and the basic steps to take to be prepared for any disaster.

What is a Business Continuity Plan (BCP)? BCP, first seen during the Y2K scare of the late 90s, is a plan that covers the way an organization prepares for and maintains all critical business functions. BC planning is comprised of activities that ensure maintenance, stability, and recoverability of service before, during, and after a disaster. The plan is typically set up on a day-to-day basis, and covers the whole organization.

It’s important to have a BCP for your organization because if something happens and you can’t deliver to your customers, they will go to another company.

What is Disaster Recovery? Disaster Recovery is considered a part of the overall continuity plan that focuses on the technical side of the business, including components such as data backup and recovery. Think of BCP as an umbrella and DR is under the umbrella — if you don’t have a disaster recovery plan, the overall umbrella is more or less useless.

What Should be in Your DR and BCP Plans? These plans both share a number of similarities, generally following the same steps involving the same elements. Both plans should include:

1. An operational plan for a number of disasters that could happen in your geographical area. The plans should cover occurrences as small as computer hardware errors and as large as massive natural disasters.
2. A succession plan for you or your top management.
3. Training for substitute employees on important tasks.
4. Cross training of your employees on the basics of different roles so they will be able to take over if need be.
5. A communication plan focused on different crises, including ways of communicating if networks are down.
6. Off-site meeting places for staff and managers.
7. A focus on safety. Foster partnerships and communication with local and emergency response services: Fire, Police, National Guard, Search and Rescue. Ideally, all employees should at least know basic first aid. If you have employees who are volunteer members of local Emergency Response Services, ask them to be responsible for teams.
8. Daily plans to backup your Enterprise systems, along with training and testing of recovery of systems.
9. Training and testing of all employees to practice recovery activities in situations as realistic as possible.

It’s important that you conduct regular tests of your systems and processes, and make changes as needed. Be aware that your business is always changing and so should your Business Continuity and Disaster Recover Plans.

With a carefully prepared and practiced plan, your business should be ready to face a variety of disasters with minimal downtime. If you would like to know more about Business Continuity and Disaster Recovery please contact us.

For many, a laptop is still the preferred method of computing. Here are some tips to take care of your laptop and extend its life over the long term.

Despite the growing popularity of smartphones and tablets, nothing beats the personal computer for general, all-purpose computing. But even so, many people today still prefer a portable computing device to one tied to a desk—thus explaining the popularity of laptops over desktop computers.

Laptop computers, however, can suffer more abuse than desktop-bound devices since they are carried around and used everywhere. Here are some tips to help you extend the life of your laptop, keeping it in tip-top shape for as long as possible.

Power

• Don't overcharge your battery. Overcharging or leaving your laptop plugged in all the time with the battery on will actually reduce battery life over time. Batteries were designed to be fully used and then recharged from time to time. If you are not going to be mobile, remove the plug from time to time or, if your laptop is constantly on your desk, remove the battery.
• Manage the power settings in your laptop to extend battery life. Laptops nowadays have different power settings to extend battery life, such as reducing brightness, CPU speed, and other settings.

Storage

• Defragment your harddrive. Over time, a computer's disk can become fragmented – meaning data written by the computer is scattered all over your harddisk. This makes your drive work harder, reducing its lifespan as well as slowing it down. Defragment your disks to have data written in contiguous spaces to reduce this effect.
• Offload unused data to another place. A better way of reducing the work your disk needs to do and increasing its life is by using an external storage device, such a USB memory key or external drive. Offload things like old documents, movies, and photos. If others need access to this data, store it in a place where content can easily be shared so that you don't have to copy files back and forth. You can share files using a network attached disk (NAS) or a cloud storage service such as Dropbox or Google Docs.
• Use SSD. If you can afford it, or if you are buying a new laptop anyway, go for SSDs (Solid State Disks) which, unlike traditional Magneto-optical disks, have no moving parts and have longer lives – and are faster as well.

Other Components

• Avoid overheating. Laptops were designed to run cool, usually with heat vents or internal fans. Avoid obstructing these vents or fans by covering them up, such as putting your laptop on the bed or couch which tends to block them.
• Maintain cleanliness. Components such as the keyboard, mouse, and screen tend to get dirty over time with dust or sweat and oil from your fingers. Other things such as food and can spill over these components and ruin them as well. Make sure you clean your laptop from time to time, as debris tends to build up and damage electronic parts.
• Protection. Whenever possible, use protective gear such as covers and cases to protect your laptop from wear and tear when being transported. Avoid leaving your laptop in places where they can be sit on or stepped over as well.

These are just some tips to help you extend the life of your laptop. Know of some more? Contact us and share your tips!